วันอาทิตย์ที่ 1 สิงหาคม พ.ศ. 2553

Product strategy: Branding

“Amway…helping people live better lives”


In 2010, Amway has been a brand that Amway is also creating a unique identity for the brand. Through visual identity to indicate what the "Amway" to better understand consumers. The Amway branding consist logo Amway and colorful 4 circles and product names are engraved inside.

"The brand identity increases the power of awareness and visibility and can to stimulate the interest of consumers about our brand."


Amway will always support the fundamental Freedom of people to determine their own future, as following to protect and nurture their Family. In addition, Amway will always offer Hope to individuals and the opportunity to receive Reward to their efforts.


Brand Value







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