Reflection

I feel seriously in the first time because this course is very difficult both content and activities. I still don’t know about blog. After that I fell better because I understand about this course and I can learn it in happy mode. I know about brand successful in the world business and I know strategy of this brand. Moreover, I have confidence to make my blog that is the main point of this course. I think I will finish this course by the best score. To teacher I very love Aj.Gob because she is a fair woman. She understand all students in her class and she tries help everyone go to success.

Key successful factors related to the product

Amway Corporation has growth sales continually because they can plan the visionary marketing strategies and selling to be efficient. So, the business owners have stability. Amway business has support with the quality products and the leader that meet satisfaction.

Positioning

World Class Quality for Better Living

The position of brand is the high brand, high price and high quality. The life is the most important of Amway because this brand is realize about the value life of consumers. Amway have the vision to helping people live better live.

Product strategy: Products line

My Health
- Nutrition and Wellness: Nutrition Drinks, Protein and Food Supplements, Water Treatment System, Air Treatment System
My Self
- Artistry Cosmetics, Personal Care products, Toiletries, Glister
My Home
- Home care products: Laundry, Household Cleaners, Car Care, Agricultural Products, Kitchenware
Personal Shoppers Catalog
- Amfee Coffee, Jasmine Rice, Royal Project Products, Business Wear, Leather Goods, Fragrances and more

Product strategy: Branding

“Amway…helping people live better lives”

In 2010, Amway has been a brand that Amway is also creating a unique identity for the brand. Through visual identity to indicate what the "Amway" to better understand consumers. The Amway branding consist logo Amway and colorful 4 circles and product names are engraved inside.

"The brand identity increases the power of awareness and visibility and can to stimulate the interest of consumers about our brand."


Amway will always support the fundamental Freedom of people to determine their own future, as following to protect and nurture their Family. In addition, Amway will always offer Hope to individuals and the opportunity to receive Reward to their efforts.

Brand Value

Product strategy: Target group

The target group of Amway is many groups of customer. The most customer of this brand is woman who that is working or businessman because the products can response the need of them.Nowadays this brand has changed and added target groups. That group is teenager or age about 18 to 28 years market.

Product strategy:Logo

Amway: American way

Amway logo is the old logo which used sine 1959.

Amway logo is the new logo which used sine 2002 to today. For Thailand used new logo on December 2002.For new logo represents the pride of the people who successfully from the commitment and can overcome the horizon to the ambition of oneself.

Company Background

Amway Corporation was founded in 1959 by Jay Van Andel and Richard Devos. Amway is part of the Alticor Company. Today this brand is a global business that directly employs 13,000 people worldwide. Amway is the business about direct selling with the Multi-Level Marketing (MLM) system. Nowadays, these are 3 millions networks that worked together. For Amway Thailand has established on May 4, 1987. Amway was member 19 level of Amway Global and 5 level in Asia inferiority to Hong Kong, Malaysia, Japan and Taiwan.

Rationale

Why I choose this brand?

Amway is very famous and popular brand in around the world. This brand is number one of the world leading direct selling company in around the world. I’m interested in products of this brand. I think Amway is a good product and high quality product. For result I want to know, what is the strategy of this brand? And why this brand was successful in the world business? I decided to choose Amway for my blog.

JOURNAL 6

The sixth week Aj.Gob taught about "Business Grammar What you think with What you say "for example We are unhappy with this offer. So, I’m sorry but we’re not very happy with this offer. After that, Aj.Gob told about line of midterm examination on 8 July 2010

This week, in class had activity about greeting culture. For my group presented the star go to The Zoo Company. Everyone was enjoyable and interested the presentation each group. I thought it was very useful for me.

JOURNAL 5

The first, I want to thank Aj. Gob for her kind and helpful commented on the job interview activity last week. Aj. Gob showed pictures of our interview from last week. After that she showed comment job interview of each group. Aj. Gob suggested about interview issues. I though It was very useful for me. Aj. Gob talked about the professional comments focus on the design of each blog for instance Color, White space, Font, Focus, Unity, Balance and etc.

Moreover, Ajar gave a new assignment about greeting culture at the first day of you work. We will came back to present it on next week.

JOURNAL 4

This week Aj Gob taught me Marketing mix (4p’s), Product strategy and Create value Communicate value, and Delivers value.

“If you nail positioning and targeting, the rest falls into place” Philip Kotler

This class there was an activity about the interview for job. For my group we have chose field reporter position for our group. Every group presented in class room. This class was very fun. I though every group was well done.

Reflection

"What did I learn from the Victoriassecret.com"


I learned many things from www. Victoriassecret.com and web launch. I thought Victoria’s secret was a strong company because it was a good marketing strategy and success in business. Victoria’s secret has the new advertisement channel. It presented products on TV, newspapers, and the web site. Victoria’s secret brand has a very famous global. I’m a consumer, I thought brand was very interesting because it has many type of products such as underwear, clothing, shoes, etc. I liked underwear of Victoria’s secret brand because it has beautiful bra. I want to buy bra from Victoria’s secret, I thought, when I wear sexy. I thought the website has very sexy.

JOURNAL 3

The third week, Aj.Gob showed blod of my friend. When I saw, it's very beautiful abd sexy blog. After that, teacher told details about blog to us. We needed to put it on our blog such as Retionale, Company background, Product strategy, Promotion strategy, Reflections, etc. Teacher gave assigment "What did I learn from the Victoriasseret" posted it on the blog by 17 June. Today I'm enjoy with creating blog. I felt so good.

JOURNAL 2

The second week, I'm very enjoyable in this course because Aj.Gob gave activity to us. Activity was some my friends fashion show. It was very funny and happy. After finished this class, I began to do my blog. I'm very confused about blog because I don't know skills about blog. After that, I began to do my blog long time I felt enjoyable it. I will devolop my blog. I will try and try .

Amway Global and Quixtar - Anthem

JOURNAL 1

The first time, I'm excited to come to class Eng-380 English for International Trade. After that Aj. Gob talk about course syllabus. I'm afraid in this course because I have never learnt about International business before. I don't have background business. I felt anxieties about blog. I don't know blog. What is blog? I think it very difficult to me because I have never created blog. I 'm worry about grammar but I will try to practice about grammar. I will try to created blog.