Reflection

I feel seriously in the first time because this course is very difficult both content and activities. I still don’t know about blog. After that I fell better because I understand about this course and I can learn it in happy mode. I know about brand successful in the world business and I know strategy of this brand. Moreover, I have confidence to make my blog that is the main point of this course. I think I will finish this course by the best score. To teacher I very love Aj.Gob because she is a fair woman. She understand all students in her class and she tries help everyone go to success.

Key successful factors related to the product

Amway Corporation has growth sales continually because they can plan the visionary marketing strategies and selling to be efficient. So, the business owners have stability. Amway business has support with the quality products and the leader that meet satisfaction.

Positioning

World Class Quality for Better Living

The position of brand is the high brand, high price and high quality. The life is the most important of Amway because this brand is realize about the value life of consumers. Amway have the vision to helping people live better live.

Product strategy: Products line

My Health
- Nutrition and Wellness: Nutrition Drinks, Protein and Food Supplements, Water Treatment System, Air Treatment System
My Self
- Artistry Cosmetics, Personal Care products, Toiletries, Glister
My Home
- Home care products: Laundry, Household Cleaners, Car Care, Agricultural Products, Kitchenware
Personal Shoppers Catalog
- Amfee Coffee, Jasmine Rice, Royal Project Products, Business Wear, Leather Goods, Fragrances and more

Product strategy: Branding

“Amway…helping people live better lives”

In 2010, Amway has been a brand that Amway is also creating a unique identity for the brand. Through visual identity to indicate what the "Amway" to better understand consumers. The Amway branding consist logo Amway and colorful 4 circles and product names are engraved inside.

"The brand identity increases the power of awareness and visibility and can to stimulate the interest of consumers about our brand."


Amway will always support the fundamental Freedom of people to determine their own future, as following to protect and nurture their Family. In addition, Amway will always offer Hope to individuals and the opportunity to receive Reward to their efforts.

Brand Value

Product strategy: Target group

The target group of Amway is many groups of customer. The most customer of this brand is woman who that is working or businessman because the products can response the need of them.Nowadays this brand has changed and added target groups. That group is teenager or age about 18 to 28 years market.

Product strategy:Logo

Amway: American way

Amway logo is the old logo which used sine 1959.

Amway logo is the new logo which used sine 2002 to today. For Thailand used new logo on December 2002.For new logo represents the pride of the people who successfully from the commitment and can overcome the horizon to the ambition of oneself.